Mug Shot — «1992 Caffe Latte Early Ad Campaign Tumbler»

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Mug Details #10094

Starbucks City Mug 1992 Caffe Latte Early Ad Campaign Tumbler
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Made in USA. 12oz. One of a five tumbler series. See also FO tumblers 10096, 10095,10336 and 10384.
This Caffe Latte tumbler features the 1992 style logo and as was the Caffe Mocha and Caffe Americano tumblers...released that same year. The Cappuccino V1 tumbler was released in 1991 and displays the 1987 Starbucks logo while the Cappuccino V2 displays the 1992 logo.

Starbucks chose the Roberts Group, Portland, Ore., in 1988, for the company's early advertising. That included the "Familiarity breeds contentment" campaign, which began with transit and outdoor boards and consisted of pictures of drinks with architectural drawing lines to illustrate ingredients, later developed into brochures and point-of-purchase displays.

From 'AdAge' trade publication

  caffe latte, Tumbler, USA, 1992, push button

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