Mug Shot — «1992 Caffe Latte V2 Early Ad Campaign Tumbler»

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Mug Details #10094

Starbucks City Mug 1992 Caffe Latte V2 Early Ad Campaign Tumbler

Made in USA. 12oz. One of a six known tumbler series. See also FO tumblers 10096, 10095,10336,10384 and 10475.
This Caffe Latte V2 tumbler features the 1992 style logo as does the Caffe Latte V2, Caffe Mocha and Caffe Americano tumblers...released that same year. The Caffe Latte V1 and Cappuccino V1 tumblers were released in 1991 and display the 1987 Starbucks logo.

Starbucks chose the Roberts Group, Portland, Ore., in 1988, for the company's early advertising. That included the "Familiarity breeds contentment" campaign, which began with transit and outdoor boards and consisted of pictures of drinks with architectural drawing lines to illustrate ingredients, later developed into brochures and point-of-purchase displays.

From 'AdAge' trade publication

  caffe latte, Tumbler, USA, 1992, push button

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