Mug Shot — «1988 Caffe Latte Early Ad Campaign Tumbler»

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Mug Details #10094

Starbucks City Mug 1988 Caffe Latte Early Ad Campaign Tumbler
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made in USA 12oz

Starbucks chose the Roberts Group, Portland, Ore., in 1988, for the company's early advertising. That included the "Familiarity breeds contentment" campaign, which began with transit and outdoor boards and consisted of pictures of drinks with architectural drawing lines to illustrate ingredients, later developed into brochures and point-of-purchase displays.

From 'AdAge' trade publication

  caffe latte, Tumbler, USA, 1988

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