Mug Shot — «1988 Cappuccino Early Ad Campaign Tumbler»

From , USA


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Mug Details #10096

Starbucks City Mug 1988 Cappuccino Early Ad Campaign Tumbler

made in USA 12oz
This Cappuccino tumbler depicts the 1987 style logo while the Mocha and Latte tumblers depict the logo which followed.

Starbucks chose the Roberts Group, Portland, Ore., in 1988, for the company's early advertising. That included the "Familiarity breeds contentment" campaign, which began with transit and outdoor boards and consisted of pictures of drinks with architectural drawing lines to illustrate ingredients, later developed into brochures and point-of-purchase displays.

From 'AdAge' trade publication

  USA, Tumbler, 1988

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