Mug Shot — «1991 Cappuccino V1 Early Ad Campaign Tumbler»

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Mug Details #10096

Starbucks City Mug 1991 Cappuccino V1 Early Ad Campaign Tumbler
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made in USA 12oz
See also FO tumblers 10336,10095,10094 and 10384
This Cappuccino V1 tumbler features the 1987 style logo and was released in 1991. The Cappuccino V2, Caffe Mocha, Caffe Latte and Caffe Americano tumblers features the 1992 logo. Based on the year of release...this appears to be one of the very first, if not THE first tumblers Starbucks ever produced.

Starbucks chose the Roberts Group, Portland, Ore., in 1988, for the company's early advertising. That included the "Familiarity breeds contentment" campaign, which began with transit and outdoor boards and consisted of pictures of drinks with architectural drawing lines to illustrate ingredients, later developed into brochures and point-of-purchase displays.

From 'AdAge' trade publication

  USA, Tumbler, 1991, push button, 1992

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