Mug Shot — «1991 Cappuccino V1 Early Ad Campaign Tumbler»

From , USA


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Mug Details #10096

Starbucks City Mug 1991 Cappuccino V1 Early Ad Campaign Tumbler

made in USA 12oz
See also FO tumblers 10336, 10095, 10094, 10384 and 10475
This Cappuccino V1 and Caffe Latte tumblers feature the 1987 style logo and were released in 1991. The Cappuccino V2, Caffe Mocha, Caffe Latte V2 and Caffe Americano tumblers feature the 1992 logo. Based on the year of release...this appears to be one of the very first, if not THE first tumbler series Starbucks produced.

Starbucks chose the Roberts Group, Portland, Ore., in 1988, for the company's early advertising. That included the "Familiarity breeds contentment" campaign, which began with transit and outdoor boards and consisted of pictures of drinks with architectural drawing lines to illustrate ingredients, later developed into brochures and point-of-purchase displays.

From 'AdAge' trade publication

  USA, Tumbler, 1991, push button, 1992

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