Mug Shot — «1992 Caffe Americano Early Ad Campaign Tumbler»

From , USA


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Mug Details #10336

Starbucks City Mug 1992 Caffe Americano Early Ad Campaign Tumbler

Made in USA. 12oz. One of a five tumbler series. See also FO listings 10096,10095,10094 and 10384.
Caffe Americano as well as Caffe Mocha and Caffe Latte tumblers display the 1992 logo, all three released together in 1992. The Cappuccino V1 tumbler was released in 1991 and displays the 1987 Starbucks logo while the Cappuccino V2 displays the 1992 logo.

Starbucks chose the Roberts Group, Portland, Ore., in 1988, for the company's early advertising. That included the "Familiarity breeds contentment" campaign, which began with transit and outdoor boards and consisted of pictures of drinks with architectural drawing lines to illustrate ingredients, later developed into brochures and point-of-purchase displays.

From 'AdAge' trade publication

  USA, Tumbler, 1992, Vintage, push button

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