Mug Shot — «1992 Caffe Americano Early Ad Campaign Tumbler»
From , USA
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Mug Details #10336
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Made in USA. 12oz. One of a known six tumbler series. See also FO listings 10094,10095,10096,10384 and 10475.
Caffe Americano, Caffe Mocha, Caffe Latte V2 and Cappuccino V2 tumblers display the 1992 logo, all four released together in 1992. The Cappuccino V1 and Caffe Latte V1 tumblers were released in 1991 and display the 1987 Starbucks logo.
Starbucks chose the Roberts Group, Portland, Ore., in 1988, for the company's early advertising. That included the "Familiarity breeds contentment" campaign, which began with transit and outdoor boards and consisted of pictures of drinks with architectural drawing lines to illustrate ingredients, later developed into brochures and point-of-purchase displays.
From 'AdAge' trade publication
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