Mug Shot — «2015 Ferguson Missouri 14oz»

From Ferguson, USA


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Mug Details #9295

Starbucks City Mug 2015 Ferguson Missouri 14oz

Customers at the Starbucks store in Ferguson, Missouri, have found inspiration from the design of a special coffee mug that captures the spirit of the city.

Adam Kendall Woods, a member of the Starbucks merchandise design team, was tasked with explaining the idea of opportunity youth and how many of the baristas in that store are financial pillars of their families,” he said. “This particular project was going to be something that baristas and everyone working in the store could stand behind – a piece of art that is particular to that café.”

The Ferguson store opened in the spring of 2016 as part of a plan to provide local jobs, create training opportunities for youth and support efforts to rebuild and revitalize communities. It is located near the site of 2014 demonstrations that erupted after the shooting of Michael Brown, an unarmed black teenager. Woods was asked to design the mug in part due to his own activism. He’s marched for Black Lives Matter and women’s rights, among other causes.

For inspiration, Woods received drawings from baristas at the Ferguson store that represented what it feels like to be unified. He generated five designs, but one stood out for him. He was pleased to learn that it was also Starbucks chairman and ceo Howard Schultz’s favorite. Woods said he chose Clarendon, a slab-serif typeface he considers “strong, yet very friendly and human” and strived to create a similar feel with the colors he employed.

  Ferguson, Missouri, 2015, USA

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