Mug Shot — «1992 Caffe Mocha Early Ad Campaign Tumbler»
From , USA
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Mug Details #10095
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Made in USA. 12oz. One of six known in this tumbler series. See also FO tumbler 10336, 10096,10094, 10475 and 10384.
This Caffe Mocha tumbler features the 1992 style logo as does the Caffe Americano, Cappuccino V2 and Caffe Latte V2 tumblers...released the same year. The Cappuccino V1 and Caffe Latte tumblers were released a year prior and display the 1987 logo.
Starbucks chose the Roberts Group, Portland, Ore., in 1988, for the company's early advertising. That included the "Familiarity breeds contentment" campaign, which began with transit and outdoor boards and consisted of pictures of drinks with architectural drawing lines to illustrate ingredients, later developed into brochures and point-of-purchase displays.
From 'AdAge' trade publication
USA, Tumbler, 1992, Vintage, push button
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Added by Barry
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